Made in the moment
madebyplasma transforms events, venues and retail spaces through live merchandise production. Combining physical and digital touchpoints, personalisation and limited-edition products, we create memorable experiences that strengthen connection, loyalty and participation.
BRANDS WE WORK WITH
Real People, Real Events, Made Together.
Explore the client stories, live activations and production partnerships that transformed ideas into real-world moments.
WHAT WE DO
made in the moment
We bring screenprinting, digital printing, embroidery, heat transfers, personalisation directly to festivals, sporting events, brand launches to venues across Australia.
BUILT FOR REAL CROWDS.
From compact retail pop-ups to major outdoor festivals, our mobile production setups are designed to attract attention,
engage the crowd and keep merchandise moving.
Overview
LET’S MAKE SOMETHING SPECIAL IN THE MOMENT
Pop Up Production
madebyplasma transforms any space into a fully functioning pop-up production print shop. We bring the screens,
heat presses, inks, embroidery machines and garment stations directly to the event, creating an immersive
environment where customisation happens in real time.
Curated designs
Guests choose from curated artwork or pre-approved branding, then watch their piece come to life as it is printed,
cured, finished and handed to them within minutes. The experience is hands-on and visual. People stop, watch, film and share, with every piece made directly in front of them.
More Than Merchandise
This is more than merchandise. Limited-edition drops, artist collaborations and on-site customisation create a
stronger connection between brands, artists and audiences, while giving customers something personal and tied to
Who's It For.
Festivals & Concerts to Retail & Product Launches, Major Sporting Events, Corporate Events, Art Shows, Movie Premiers, Trade Shows & Expos and more. Live activations are an effective marketing tool, drawing crowds, creating memorable interactions, and offering immediate customer experience.
Get Closer to Your Fans.
Turn merchandise into an experience with live screenprinting, personalisation and limited-edition apparel. Create exclusive products in the moment and give your audience a stronger connection to your team, brand or event.
How it works.
Idea To Activation
Your Event. Your Format. Made Live.
The Event
We start with your event, audience and objective. Together, we establish the location, timing, budget, expected attendance and what you want the activation to achieve.
We define:
- audience,
- engagement goals,
- merchandise quantities,
- sales model and measures of success.
Built For Engagement
Choose from our purpose-built, event-proven activation formats, scalable for every event size.
or integrate our live production services into your existing event structure.
The Concept
We develop an activation concept around your brand and audience.
This includes the customer journey, merchandise range, customisation options, artwork menu and production method or methods.
You receive: a clear activation concept, recommended setup and initial merchandise direction.
Preparation
We prepare everything required for delivery, including garments, equipment, staffing, power, logistics, workflow, checkout and queue management.
5. Go Live and Measure
Our team installs and operates the activation, producing merchandise directly in front of your audience.
After the event, we can report on participation, output, sales and sell-through.
Measure: engagement, products made, revenue, data captured and future opportunities.
THE CASE FOR LIVE PRINTING
Why It Works
Live printing turns passive audiences into active participants. Guests witness the creation of their merchandise,making the experience more personal, memorable and shareable. Limited designs, artist collaborations and on-site customisation can elevate merchandise from giveaway to collectible and extend the life of an activation throughorganic content and brand recall.
KEY BENEFITS
• Deeper brand engagement.
• Highly shareable content.
• Seamless, scalable event execution.
• Increased dwell time and foot traffic.
• On-demand production and reduced excess inventory.
• Elevated perceived value.
• Personalisation at retail quality
made to fit.
MADE FOR WHAT’S NEXT.
Scalable activation concepts developed for festivals, sporting events and leading national brands.
How do we book an activation?
Send us your event date, location, expected attendance, available footprint and preferred services. We will recommend an activation format and prepare a tailored proposal covering merchandise, equipment, staffing, logistics and production.
What happens to remaining merchandise?
Remaining stock can be returned, distributed, sold after the event or used for online fulfilment. We can also help develop a post-event merchandise strategy to extend the campaign.
Can you capture customer data?
Yes. QR codes, sign-up forms, competitions and digital interactions can be incorporated into the activation. Any data capture must be approved in advance and managed under the event organiser's privacy requirements.
Can you manage merchandise sales and checkout?
Yes. Our activations can include product display, retail, checkout and stock management. We can work with your existing point-of-sale system or include a dedicated checkout workflow in the activation plan.
Can guests choose their own design?
Yes. Guests can select from a pre-approved artwork menu, garment range, print placement, patch selection or personalisation options. The experience is designed in advance to keep the activation engaging and production moving efficiently.
How long does setup take?
Most compact activations require approximately one to two hours for installation and testing. Larger festival and exhibition setups may require additional time, depending on access, equipment and event infrastructure.
How many staff are required?
Staffing depends on the activation size and services selected. Compact setups may require a small production team, while full-service activations require additional operators for production, customer service, queue management, stock and checkout.
Are there minimum quantities?
Minimum quantities depend on the activation format, products, production method and event duration. We recommend quantities based on expected attendance, participation targets and required production capacity.
What artwork is required?
You can provide approved brand artwork, or we can help prepare an event-specific artwork menu. Keeping the selection focused, usually between one and four designs, helps maintain production speed and makes the customer experience easier.
Can we supply our own garments?
Client-supplied garments may be accepted with prior approval. Products must be suitable for the selected decoration method, and additional test pieces may be required before the event.
Do you supply the merchandise?
Yes. We can source and prepare T-shirts, hoodies, tote bags, hats, uniforms and other suitable products. Custom-made merchandise can also be developed for larger activations and campaigns.
Do you travel?
Yes. Based on the Gold Coast, madebyplasma delivers live printing activations throughout Australia. Travel, freight, accommodation and logistics are included in the activation proposal where required.
How much lead time is required?
We recommend contacting us as early as possible, particularly for large events, custom structures or high-volume merchandise requirements. Short-turnaround activations may be possible depending on equipment, garment and staff availability.
What happens in bad weather?
Outdoor activations require a secure, weather-protected structure and a stable, level surface. Production may need to pause during unsafe wind, rain, heat or electrical conditions. Wet-weather and contingency requirements are addressed during planning.
Can activations operate indoors and outdoors?
Yes. We provide activation formats for indoor venues, exhibitions and outdoor events. The recommended structure, equipment and workflow will be selected according to the site conditions.
What power is required?
Each production service generally requires access to a dedicated 10A power outlet. Multi-service activations may require several separate outlets. We confirm the complete power requirements during event planning.
How many products can you customise per hour?
Production capacity depends on the product, artwork and customisation method. Screenprinting: approximately 80 to 100 pieces per hour. Heat transfers: approximately 80 to 100 pieces per hour. Embroidery: approximately 30 to 50 pieces per hour. Digital printing: approximately 30 to 50 pieces per hour. We plan the production workflow around your expected attendance and required output.
What live customisation services are available?
Available services include live screenprinting, embroidery, heat transfers, digital printing, patch sewing, custom hats and product personalisation. Services can be used individually or combined in a multi-service activation.
Can you integrate into our existing event structure?
Yes. We can install our equipment and production team inside an existing store, marquee, exhibition stand, event space or branded structure. We can also provide a complete purpose-built activation.
What is a live printing activation?
A live printing activation brings merchandise production directly into your event. Guests can select, customise and watch their product being made using screenprinting, embroidery, heat transfers, digital printing or sewing.
What types of events do you service?
Our activations are suitable for music festivals, sporting events, retail pop-ups, trade shows, conferences, product launches, cafés, corporate events and private functions.
How much space do you need?
Our activations scale from compact 2 m² in-venue setups to full-service 4 × 8 m event spaces. We also offer 3 × 3 m and 3 × 6 m outdoor activations, along with small and large exhibition formats.
Come and see it in person.
Visit our Burleigh Heads workshop - talk with our team about your next activation, see our equipment in action.
Unit 8/14 Rothcote Court
Burleigh Heads, QLD, 4220 Australia
0421 334 443
Hours: Mon - Fri, 8am - 3pm
After hours & Weekends: By Appointment Only