madebyplasma x Pepsi x Asahi Group
750 Caps, Customised Live.
Live embroidery transformed Pepsi merchandise into an interactive experience inside Asahi’s award-winning Metcash Food Expo stand.
Pepsi
Pepsi × Asahi Beverages × Metcash Food Expo
For Pepsi and Asahi Beverages, madebyplasma delivered a high-volume live cap customisation activation at the 2026 Metcash Food Expo on the Gold Coast.
Event Overview
Customisation That Kept The Stand Moving.
For Pepsi and Asahi Beverages, madebyplasma delivered a high-volume live cap customisation activation at the 2026 Metcash Food Expo on the Gold Coast.
Across 15 hours of live production, attendees selected their preferred designs and watched as each cap was individually customised inside the exhibition stand.
The activation turned branded merchandise into a live experience. Rather than simply receiving a promotional product, guests participated in its creation and left with something made specifically for them.
The visual production process created movement, encouraged people to stop and gave the Pepsi team a natural way to begin conversations with retailers and industry partners.
With 750 caps customised live and more than 1,000 branded products delivered, the activation demonstrated how madebyplasma can manage high-volume production while maintaining an engaging and personal customer experience.
Asahi was officially recognised with Best in Show Stand (Large) at the 2026 Metcash Food Expo, placing the Pepsi activation within one of the event’s leading exhibition environments.
Scope of work
Made for every Event.
Part of the Stand. Part of the Experience.Live customisation integrated directly into Asahi’s award-winning exhibition environment.
750 Individual Reasons to Stop! Live cap customisation created movement, interaction and personalised merchandise inside the Pepsi activation.
Customers selected their preferred cap style, chose the name they wanted embroidered and watched their personalised Pepsi cap being produced live on-site within minutes.
The Stand Was Live. So Was the Merchandise. madebyplasma turned cap customisation into an interactive Pepsi experience at the 2026 Metcash Food Expo.
Featured Highlights
“We didn’t just hand out 750 caps. We turned every one of them into a live Pepsi experience.”
750 Caps. Made One by One.
Each guest selected their design and watched their Pepsi cap being customised live at the stand.
15 Hours of Live Production.
The madebyplasma team maintained consistent, high-volume customisation across the three-day exhibition.
More Than 1,000 Products Delivered.
Live customisation and supporting merchandise came together in one complete activation.
Inside an Award-Winning Stand.
The custom embroidery activation formed part of Pepsi's exhibition space, officially recognised as Best in Show Stand.
Merchandise That Started Conversations.
The production process attracted attention, increased dwell time and gave the Pepsi team a natural way to engage with retailers.
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Your Activation, delivered to specification.
Your Idea. Made Live. From in-venue brand moments to major events, we create scalable live apparel production experiences that bring people closer to your brand.
