madebyplasma x Alfreds Apartment

Six years of making things happen.

What began as local production has developed into a long-term partnership built on shared ideas, responsive service and the ability to deliver whenever the next opportunity arises.

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Alfreds Apartment

A local brand for the world.

Rooted in community and street culture, Alfred’s Apartment brings people together through retail, sport, running and surf events, while collaborating with globally recognised brands. madebyplasma supports that vision with responsive local production, live activations and retail-ready merchandise.

Partnership overview

Six years. Dozens of collaborations. Local Production

Dozens of collaborations.

Always evolving. Always recognisable.

Across six years, we have worked together on seasonal releases, limited-edition merchandise, special collaborations and event-specific products.

Each project brings something new while maintaining the quality, personality and consistency customers associate with Alfred’s Apartment.

Retail ready.

Garments are produced, checked and finished for immediate use across Alfred’s retail environment.

From print quality and placement to folding, labelling and final presentation, every detail is considered before the product leaves our workshop.

E-commerce ready.

Made, packed and ready to move.

Products can be prepared for online release, helping Alfred’s move efficiently from production to fulfilment.Garments arrive organised, retail-ready and prepared for photography, e-commerce, distribution or direct sale.

Fast when it matters.

Ideas move quickly. So do we.

Retail opportunities, events and collaborations do not always follow standard production schedules. The madebyplasma workshop gives Alfred’s access to responsive production and fast turnaround when products are needed for a fixed launch, event or unexpected opportunity.

Scope of work

Made for every brief.

In-Venue Activations

Delivering live merchandise experiences that connect Alfred’s with its community at launches, events and pop-ups.

Screenprinting.

Producing premium screenprinted garments for Alfred’s flagship store, webstore and events, fast and retail-ready.

Embroidery.

Delivering high-quality embroidered apparel and headwear that gives Alfred’s products a premium retail finish.

Heat Transfers.

Fast, flexible and detailed embellishments for limited releases, personalised products and event merchandise.

WORK WITH US

Ready to start your project?

"Six years with Alfred's. Ready to start your story."

Production brought into the experience.

Always evolving. Always recognisable.

Across six years, we have worked together on seasonal releases, limited-edition merchandise, special collaborations and event-specific products.

Each project brings something new while maintaining the quality, personality and consistency customers associate with Alfred’s Apartment.

Get Started

Your brand, delivered to specification.

From technically demanding merchandise to event-ready production, madebyplasma delivers the capability, flexibility and consistency established brands depend on.

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